Exhibitor's Trade Review
Exhibitor's Trade Review Issues
![Scanned page from Exhibitor's Trade Review [1919]](https://archive.org/download/exhibitorstrader00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Sep-Nov 1921]](https://archive.org/download/exhibitorstrade00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Jun-Aug 1922]](https://archive.org/download/exhibitorstra00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Sep-Nov 1922]](https://archive.org/download/exhibitorstr00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Mar-May 1922]](https://archive.org/download/exhibitorstrad00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Sep-Nov 1923]](https://archive.org/download/exhibito00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Mar-May 1923]](https://archive.org/download/exhibitors00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Jun-Aug 1923]](https://archive.org/download/exhibitor00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Dec 1922 - Feb 1923]](https://archive.org/download/exhibitorst00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Dec 1923 - Feb 1924]](https://archive.org/download/exhibit00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Mar-May 1924]](https://archive.org/download/exhibi00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Sep-Nov 1924]](https://archive.org/download/exhi00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [May-Aug 1924]](https://archive.org/download/exhib00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Aug-Nov 1925]](https://archive.org/download/exhibitorstrader00new/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Nov 1924 - Feb 1925]](https://archive.org/download/exh00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [May-Aug 1925]](https://archive.org/download/e00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Mar-May 1925]](https://archive.org/download/ex00newy/page/n10_w200.jpg)
![Scanned page from Exhibitor's Trade Review [Nov 1925 - Feb 1926]](https://archive.org/download/exhibitorstrade00new/page/n10_w200.jpg)
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Items in Collection
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | 1919 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1921 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Jun-Aug 1922 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1922 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1922 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Jun-Aug 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Dec 1922 - Feb 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Dec 1923 - Feb 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | May-Aug 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Aug-Nov 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Nov 1924 - Feb 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | May-Aug 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Nov 1925 - Feb 1926 | Search on Lantern | Click here to read |
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | 1919 | Search on Lantern | Click here to read |
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | Sep-Nov 1921 | Search on Lantern | Click here to read |
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | Jun-Aug 1922 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1922 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1922 | Search on Lantern | Click here to read |
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | Sep-Nov 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Jun-Aug 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Dec 1922 - Feb 1923 | Search on Lantern | Click here to read |
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | Dec 1923 - Feb 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | May-Aug 1924 | Search on Lantern | Click here to read |
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | Aug-Nov 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Nov 1924 - Feb 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | May-Aug 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1925 | Search on Lantern | Click here to read |
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | Nov 1925 - Feb 1926 | Search on Lantern | Click here to read |
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | [Creator Name Not Found] | 1919 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Sep-Nov 1921 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Jun-Aug 1922 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Sep-Nov 1922 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Mar-May 1922 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Sep-Nov 1923 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Mar-May 1923 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Jun-Aug 1923 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Dec 1922 - Feb 1923 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Dec 1923 - Feb 1924 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Mar-May 1924 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Sep-Nov 1924 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | May-Aug 1924 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Aug-Nov 1925 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Nov 1924 - Feb 1925 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | May-Aug 1925 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Mar-May 1925 | Search on Lantern | Click here to read |
| Exhibitor's Trade Review | [Creator Name Not Found] | Nov 1925 - Feb 1926 | Search on Lantern | Click here to read |
| Title | Creator | Date | ||
|---|---|---|---|---|
| Exhibitor's Trade Review | 1919 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1921 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Jun-Aug 1922 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1922 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1922 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Jun-Aug 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Dec 1922 - Feb 1923 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Dec 1923 - Feb 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Sep-Nov 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | May-Aug 1924 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Aug-Nov 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Nov 1924 - Feb 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | May-Aug 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Mar-May 1925 | Search on Lantern | Click here to read | |
| Exhibitor's Trade Review | Nov 1925 - Feb 1926 | Search on Lantern | Click here to read |